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April 17 at 8:00 AMComments: 0 Faves: 0

Specialists and professionals that all e-commerce must hire to grow

By jtstewart751 More Blogs by This Author

Currently, there are many professional profiles in high demand on the Internet, the difficult thing is that sometimes they are so many and so specialized that it is impossible to determine an ideal team to help an eCommerce grow in its market sector. Sometimes many go as far as hiring people they don't even need for their projects.

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That is why here we are going to name and define some of the most suitable specialists and professionals to make an online store a success, without investing too much money in online agencies.

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Website managers

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This is the most important profile, the website manager must ensure that it works correctly and that it offers a good browsing experience to users.Which is the best cheapest email hosting provider company?

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This can also serve as a programmer or developer. Among his tasks are hiring a good Wordpress hosting. One of the best hostings is Siteground, which apart from storage also offers additional services for better online management.

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These should also monitor the web design and make sure it is intuitive enough for users, good management can help eCommerce get a good amount of traffic. Other tasks to be carried out are as follows.

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  • Do SEO audits and ensure the site is properly optimized.
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  • Be aware of trends on the web and apply them to increase performance.
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  • Ensure that the page load speed is appropriate.
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  • Find online security alternatives for eCommerce and customers.
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  • Advertising and social media specialist
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This position is equivalent to what a community manager or digital marketing expert would be. To carry out your tasks, you must have completed a master's degree in marketing or similar, you must also know the different online promotion methods for eCommerce such as Google Ads and social media advertising (Facebook, Instagram, LinkedIn ...). Buy cheap ssl certificate uk from the email shop.

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It can cover two broad areas, producing ads that attract web traffic and potential customers, as well as managing the online community on social media. You also need to be able to use tools that allow you to optimize and automate some of your work processes. Other functions are as follows.

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Create a publication calendar for social networks.

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Encourage participation with appropriate promotion methods for the e-commerce sector.

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Analyze the possible market niches to which the advertisements can be directed.

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Try different effective advertising channels, such as email marketing.

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Web analyst

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One of these professionals must be aware of the results of each of the strategies that are carried out in e-commerce in terms of advertising, promotion, popularity, and SEO. Measuring all these aspects is very necessary since this gives you an idea of which techniques are working for business growth and which are not. Buy the mail365services from the email shop.

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Subsequently, an evaluation of the most important characteristics of the campaigns is carried out to be able to use them in the future. It is important to do these analyzes constantly because on the Internet the positioning algorithms change every day. The expert must also ruminate on the following.

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  • Make weekly or monthly reports of the performance of the online store.
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  • Make specific evaluations, such as in a single social network or campaign.
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  • Analyze and propose ideas to improve strategies.
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  • Evaluate customer satisfaction regarding web service.
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  • Determine if the objectives set out in each campaign were achieved and why.
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Manager at mobile project

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The mobile project is an area that e-commerce should not miss, after all, the majority of online consumers make purchases through their smart mobile, and that is when the manager of mobile projects comes into action.

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Its main task is to transform the website into a version adapted to smartphones so that it has a simpler, more intuitive and ideal design for this type of screen. But it should not only look good, but it must also have adapted functionalities. Besides, the manager must take into account the following.

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  • Constantly optimize and update the website.
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  • Add features that make the mobile shopping experience better.
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  • Develop other types of mobile eCommerce platforms, such as apps.
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  • Be aware of possible errors and resolve them.
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  • Address all requests or concerns from customers who use the mobile version.
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Customer service manager

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It is essential to ensure that the business develops with higher expectations on the Internet, the customer service manager is responsible for ensuring that communication with users is smooth and effective. If there is something that customers other than personal email hosting want when using this service, it is a quick response and that solves all their doubts.

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But not everyone can do this job, since the idea is to bring the customer to the end of the purchase journey, without waiting for the customer to take the first step. It consists of captivating him, convincing him of the benefits of the product and then loyalty with eCommerce. The process that the manager carries out also includes the following.

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  • To ensure that the customer returns in the future, this is done by keeping in touch frequently.
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  • Pay attention to the needs and preferences of the client, to use them later in other strategies.
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  • Segment customers to make more specific and effective promotions.
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  • Diversify communication channels with users, both online and mobile.
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Graphic designer

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Last but not least is the profile of the graphic designer, he is a professional who must be in charge of designing the entire image and personality of the brand, in this way, e-commerce may have a greater role in the market.

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A good image is the first step to have a significant traffic rate, but a brand personality will make customers stay. These professionals know how to give you that detail that e-commerce needs to target your ideal audience, they have participated in the design of the website, the logo, in advertising and promotional campaigns, it is essential.

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