By david — One of many Tech blogs on SmartLivingNetwork.com
As years ago packaging was associated with just picking, holding and carrying the things of your need. But with the passage of time experiences totally changed and that change came from the brands and luxury products. The retailers know how to drive the customers so they cannot resist buying. Luxury packaging is more than just protecting the product; it links up with the exceptional story of every brand. As per our experiences intellectual designs, optimistic colors and impressive styles are easy to develop or handle and they gives a complete outlook to your finished product. While doing the same things to create an extraordinary experience you need to be careful and should include some value to your luxury custom packaging.
Add luxury into custom Packaging
In modern era business are spending too much on the visual marketing tactics to target valuable customers and aim to generate high returns. When it comes to designing custom Packaging for your commodities, you should start with the basics like how your product looks like, how it feels, how it sounds, how it smells and how is its taste. Sometimes retailers hardly focus on these basics and when the item comes out onto the shelf it is not able to grab the audience. These basics are the primary standards that separate an ordinary manufacturer from a high-end luxury brand. Customers always pay more for high-end articles because they are paying for their experience instead of just a product. So make it simple, unique, high quality and luxurious for your targeted market by adding something different and beyond expectations.
1. Experiment with bold colors
Colors always reflect mindsets and they are linkup with the purchasing power of the targeted market. So, make customized boxes by using some dark, bold and bright shades to mark your creation at top. But keep it in your mind while making the right choice of colors do not mix up two different bold shades together because it does not make your creation graceful like red is a luxury color but only when it comes alone in design. Choose the colors that are associated with the gracefulness and look elegant when it comes with luxury items like silver, gold, metallic, etc.
2. Do not make customer bored
Make your customer happy and add pleasure to their experience of having luxury packaging. A memorable drive from luxury shopping towards an unboxing experience should go smoothly and must have an exciting landing. Thats not possible to make everything visible into custom printed boxes but do not make it difficult to get the things out from a box. Like the lids should be removed smoothly, ribbons around the box must slip as soft as silk and the supplements and filling should be easily come out.
3. Add EXCITING UNBOXING EXPERIENCE
Customers pay for an expensive product to enjoy the ultimate excitement and want to experience the pleasure of unboxing; a high-end retailer has to count it on while designing a luxury packaging box. While designing the custom boxes make sure the gratification and add some valuable inserts that shows the reflection for your audience high living standards. A heavy lined custom printed box with crinkle tissue or silk stuffed lining, having smooth lids gives an extravagant feel to the customers.
4. Make Your Packaging Describe The Brand
While customizing your packaging for luxurious brands you do not need to be too loud or to show off because they are for the specific or customized group. A very small and simple idea of showing the brand name in bold color with prominent font size is enough to grab customers attention and it looks elegant as well. Remember that brands do not need to get the attention from the audience; they supposed to deliver the excitements and get customers involved in the high-end product shopping.
5. Consider The Details
Retailers, manufacturers or producers spend too much time, energy and money on designing a high-level incredible design for the customized boxes. Considering details for every design makes things really difficult for designers but to deliver the reliable and unbelievable experience they should pay focus on the small factors because it affects the quality of custom packaging. These factors can be the environmental challenges like moisture, dryness or humidity, etc. they can cause damage to the product or the brand image as well. So to deliver the best and most comfortable experience to the targeted audience you have to pay attention towards these challenges to justify your market positioning and product cost.
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