Check out these Top 6 On-Page SEO Techniques 2020 to Boost your Business!
On-Page SEO is about optimising every nitty-gritty details within a webpage. Just like Google Algorithms, On-Page SEO techniques also get updated. Hence, there are already few updates of On-Page SEO techniques 2020 that every developer or analyst should familiarise themselves with.
Updated On-Page SEO techniques 2020
1. Meta Title and Meta Description
One of the most critical aspects of On-Page SEO is optimising the Meta Title and Meta Description. Readers tend to clink on the pages with an attractive and meaningful title. A Meta Title is not a regular title but a name tag. With increasing traffic, the page rank also increases in search engines like Google.
Same goes with the Meta Description. Its a unique snippet below Meta Title. The Snippet doesnt belong within the content, but it gives an overview regarding the entire topic discussed. With a meaningful Meta Description, readers will get enticed to open the webpage.
2. Optimised Heading
In an optimised heading, a developer should use heading tags and subheading tags. In the title, there will be H1 tag, and for subheads, H2 and H3 tags should be added. An equal distribution of these tags are advised, and overuse of H2 and H3 tags should be avoided.
3. Keyword Density and Keyword Placement
Keywords hold the essence of the entire content. Previously many writers and analysts used to stuff their content with keywords. However, the new algorithms of Google, de-ranks keyword-stuffed contents. This is why is on-page SEO important.
An on-page SEO optimised content would always maintain a below than 1% primary keyword density and 0.5% density of secondary and L.S.I keywords. Keyword placement is equally necessary. An equal distribution of keywords in every SEO optimised content. It is essential to use a keyword
- On the inception of content,
- On the middle, and
4. Inbound links and outbound links
Inbound links are the links incorporated within the content. It helps direct any reader to different pages within the same webpage. Outbound links lead a reader to a different webpages content. A balance between inbound links and outbound links are a mandate, and a developer should restrain themselves from overusing inbound links.
5. Optimised Slug
On-Page SEO techniques 2020suggests optimising the slug of a webpage properly. Slug is a part of an URL which helps identify a page using simple words. The slug should contain a few specific words, which can describe the content discussed on a page.
6. Add Schema markup
Schema is an underrated on-page SEO technique. It is a semantic vocabulary, which should be added on every website. This markup depicts important details of a website which can help to rank the site on any search engine. It makes schema markup meaningful.
In simple words answering why on-page SEO is importantcan be easy. It helps rank any page on search engines. Analysts should be acquainted with regular updates to create better-optimised content. Keeping track of updates would not only benefit a company but would also increase a developers knowledge.