If youre new to Google Adwords, the list below will familiarize you with 8 basic things about AdWords.
Operates by Pay per Click Systems
The primary reason why AdWords is so effective is because of the innovative pay per click system. Businesses are not charged to display advertisements, they are only charged when someone clicks on the ad. The price of a single click depends on how popular the targeted keyword is. Some keywords are more expensive than others, depending on the search volume.
A good practice is to advertise for alternative keywords that might be relatively cheaper than more popular variants. For instance, the word polymer is less popular than the word plastic and hence cheaper.
AdWords allow businesses to utilize Googles powerful (and popular) search engine for advertisement purposes. Businesses can advertise on the results page when people search for a product or service, making it more likely for them to click on the advertisement. This is efficient because instead of going to the consumer, the consumer is coming to the business, with search engines acting as optimized filters.
AdWords is also widely used for display advertisement, allowing businesses to display their ads on millions of websites that have signed up with Google AdSense. This is beneficial for all three parties involved, including the website which receives money whenever consumers click on displayed advertisement.
AdWords gives complete control to businesses with respect their budget, they can place a cap at the amount of their choosing. This means they wont risk spending beyond their budget. This flexibility means that businesses both big and small can expose their products and services to potential customers without budgeting worries.
AdWords has an optimized algorithm that sends targets ads based on what interests people, where they are located, what content they view on the web, the device they are using and how much time they spend using Google services.
AdWords comes with a scheduling feature, which means your ads will appear at selected times of the day or during certain days of the week. This is useful for businesses that operate during certain times of the day or when they are offering promotions.
Wealth of Data
The entire point of using AdWords is to analyze the data collected when people click on it. Businesses can study which campaigns succeeded, which ones failed and what actions could have been improved to reach more consumers. They also gain access to data metrics such as where customers are coming from and when they are most likely to buy products.
AdWords helps you cast the widest net possible for maximum sales possible, but you may not learn it overnight.