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Want to Turn Heads? Studies Say Wear Red!

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What is it about the color red? Love, lust, and passion just don't seem to fit the same with any other color, and now, studies prove it.

According to researchers in Rochester, New York, wearing this fiery shade can make any woman more sexually attractive.

In the first experiment, photographs of women were simply framed in color or white. To make sure that color was the only variable, colors were equated in saturation and brightness levels. Daniela Niesta, co-author of the study, explains, "That way the test results could not be attributed to differences other than hue." Men viewing these photographs were simply asked to rate their attractiveness.

In the second study, researchers took this a step farther and digitally altered the color the women were wearing using identical photographs. Again, precautions were made to ensure only hue was the only variable - however, in this study, men were asked to not only rate the women's attractiveness but to answer questions regarding the men's attraction to them. Questions included how much they would like to kiss them, how much they would like to have sex with them, and how much money they would spend on a date with them.

In each experiment, whether wearing the color or simply framed by it, women became significantly more attractive and desirable to men when they used the color red. However, women who were asked to rate the same photos showed no preference for any color.

Whatever the reason women wearing red were more attractive men, more likely to be asked on a date, and  more desirable kissing partners, and men were willing to spend more money on them. That's good news for ladies. It seems a boost in your evening is just a clothes change away!


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