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April 28 at 8:00 AMComments: 0 Faves: 0

Customized Boxes Why They Dont Sell

By Custom Packaging More Blogs by This Author

Despite of many companies having an ideally amazing product, they are still facing the hardship of selling it. But they fail to understand where they are going wrong. These manufacturers need to rethink a lot of things. Just because they have a great product at hand doesnt guarantee anything at all. In fact, even if the environment surrounding it may seem perfect, that too still doesnt assure anything. You should know that your products will not fly off the shelves only because of them being amazing. Its actually the Customized Boxes that are going to do the trick here.

In todays world, your packaging will play a completely different role. Your packaging is your retail salesperson. Your boxes should offer information that is accurate so when your customers wish to buy your products, they know they are not only making an informed but the right decision.

You need to put yourself in the shoes of your customers for some time. While entering the shop, you scan all the shelves and will select only products that are appealing to the eye. This is the way things work here. You need to come up with a packaging that will make the customers pick up your products to be able to move on to the next step.

The Determining Factors from Selling Perspective

So heres the deal. Even before you consider your packaging boxes, you need to ask yourself a few questions that may be very important. Asking these questions will help you in determining if your boxes have the ability of selling easily or not. Because you need to understand that its actually your packaging at first the customers buy. Your products come second to that. Once you are able to sell your packaging to the customers, only then will there be any actual purchases. Which is why its important you ask yourself who your core customers are exactly?

Everyone knows that the trends in marketing, its niche, the key demography, all of these factors consistently keep on changing. These trends that keep on evolving can at times be quite challenging. Which is why its important for you to keep yourself on top of everything constantly. You need to be on the top of these trends. If that doesnt happen, there is a massive risk of the product not getting connected with the audience that you are looking for. Also, your packaging fails to send out the right message. For the most part, manufacturers do not realize that the communication factor can be seriously very important.

Another important thing you should ensure is having the kind of packaging that has the ability of connecting with the audience. However, in the most unique and appealing way. Not just that, your boxes need to connect with your buyers on multiple levels too. Its good that you understand your products. But thats not the only thing you need to focus on. You need to have a good understanding of your customers too.

Your Boxes Will Face a Fiercely Competitive Environment

The next thing in line that you need to focus on about your packaging is the competitive environment it needs to face. To get things started, you need to have a look at the packaging you are creating from the customers point of view. Do not think for a second if you are liking it or not. Think of it this way that you are out in the store to buy your own product. Now think about all the ways in which the packaging can be compelling enough that it is going to trigger your senses to buy the items. Think to yourself what are those things that make you pick up certain products from the shelves. Which are the convincing factors? Its obviously the packaging that needs to have a design that should call out to the buyers in every way. The packaging should persuade the customers to buy your goods.

Now lets head to the next step. When you shop around as a customers, how do you exactly do that? Customers tend to follow certain trends that should be reflected through your packaging. As a business, you need to keep yourself in the know about all those trends. For instance, long gone are those days when customers were okay with a medium sized product packed in a super-sized box. Its a completely different story today. They will never ever pick up a product that has such a massive packaging wrapped around it. Today, the customers are more attracted to compact. Something small. A packaging that they can easily carry around with them, in their pockets, purses or bags.

Offer the Customers the Comfort and Ease They Are Looking For

You need to understand as a manufacturer that when you are opting for smaller packaging choices that does not mean that you are trying to cut down on your profits, or the cost of the boxes. In fact, in many instances it can be the complete opposite. Today, when customers get a little more than theyd usually expect, it makes them more than happy. Especially when the customers are being offered convenience and comfort of use in return.

Peoples living lifestyle has changed drastically over the years. Your packaging needs to be designed in a way that it can perfectly marry this lifestyle your customers have. If you fail to do that, the only thing that is going to happen is the customers will want to purchase items from other brands. Brands that are careful about incorporating the customers lifestyle and living standards in their packaging.

Just think for a second if your Kraft boxes offer the most unique proposition for selling. You should know that the consumers are going to make about 70% of their purchasing decision right within the retail store. Thats not it! The decision to pick up your products from the shelves is made in less than 3 seconds. Within this time they make up their mind if they should grab your product or not. It is ideal for you to make an impression that will force the buyers to actually grab your product quite happily. You need to ensure in every way that you have a packaging that depicts the PERFECT message that needs to be geared toward your PERFECT audience.

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