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May 31, 2013 at 11:31 AMComments: 0 Faves: 0

Bridal Style by Target

By Mellissa More Blogs by This Author

The Bride's gown is perhaps one of the most important details in wedding planning, and certainly one of the most expensive. In addition to the bridal gown, bridesmaid dresses are an interesting subject on their own. Now, thanks to Target's new bridal collection Tevolio, dress shopping can be affordable and easy!


Tevolio is the newest addition to Target's online brand shop. The name Tevolio is derived from an Italian phrase meaning, "I love you" and there's a lot to love about the collection! Currently, there are four styles of bridal gowns, ten styles of bridesmaid dresses, and four adorably sweet flower girl dresses.

Concerned about sizes? All of the wedding gowns and bridesmaid dresses are available in sizes 2 through 28. Some of the bridal gowns even have pockets! Another great thing about these bridal gowns is that they can be worn by brides at any stage in life while still being elegant. Unlike the uncomfortable, tulle laden gowns of the past, there is practicality and sophistication in the Tevolio collection. Lightweight and breezy, these gowns are perfect for summer nuptials.

Bridesmaid dresses have a reputation for being ugly or unflattering, but Tevolio's bridesmaid dresses are lovely. Coming in a variety of styles and bold colors, they can be worn for almost any formal occasion. Some of the bridesmaid styles have fabric flowers which can be removed and pinned in different locations on the dress. Lastly, the flower girl dresses come in both infant sizes and children's sizes. And of course, the most important detail about the collection is the prices. Bridal gowns range from $99 to $129, bridesmaid gowns begin at $69, and the flower girl dresses range from $24 to $29.

Along with Tevolio, also has a super convenient online wedding catalog that features must haves for the newlywed home at great prices. As an added bonus, currently, shipping is free for orders over $50 and an extra 10% will be deducted from the order as well.

Why is it only available online?

If you're like me, and a growing number of Americans who surf the web daily, you probably do a lot of shopping online. There is a growing population of online shoppers which is projected to reach a gross of $175 million by 2016. Even if we don't ultimately end up buying a product online, chances are we search for a product on a store's website before venturing out to buy it. Target has become creative in it's strategies to reach online shoppers, and one of those is making certain items available only online. Tevolio is not the first shop Target has offered online only. Earlier this year, Target debuted six collections of products that range from apparel to bedding. By extending the variety of apparel in it's online shop, Target is reaching those of us who may have thought that it was impossible to find amazing deals on bridal wear online.

Stay up to date with Target's online brands by following their blog A Bullseye View: Behind the Scenes at Target. If you, or someone you know is getting married, be sure to check out Tevolio!


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