Whole Foods Market Removes Chobani
The Greek Yogurt giant, Chobani, has just been kicked to the curb.
Whole Foods Market, Inc., recognized as the one of the country’s leading natural and organic grocers, has decided to drop Chobani by early 2014. The grocer announced in March that it would begin requiring all of the products sold to be labeled whether or not they contain genetically modified organisms, GMOs, by 2018. GMOs, explained by the Non-GMO Project as “plants or animals created through the gene splicing techniques of biotechnology,” are DNA cocktails, mixed from different species which create gene combinations that “cannot occur in nature or in traditional crossbreeding.”
Organizations like Non-GMO Project are trying to put an end to GMOs in the lives of consumers. It's pushing to educate and raise awareness by requiring products to label if they contain any ingredients affected (or, should we say “infused”) by GMOs.
Although the leading Greek yogurt brand advertises their products are made with “only natural ingredients,” consumer advocacy groups have complained the milk used for the yogurt comes from cows fed feed containing GMOs. The concern that ingredients used in the Greek yogurt contain GMOs is one of the potential factors that caused Whole Foods Market’s decision. For the time being, no other yogurts need fear a break-up, including Chobani competitor and known GMO containing Greek yogurt, Fage.
Removal of Chobani from Whole Foods grocers was primarily reported as a strategy to clear more shelf space for non-genetically-modified food and organic brands. Whether this is the end of the love story between Chobani and Whole Foods, we’ll just have to wait and see. In a response to Whole Foods announcement, Chobani gave this statement to Huffington Post, a hopeful sentiment that Whole Foods and Chobani will partner together again in the future:
“Though we have limited distribution within Whole Foods, they have been a wonderful and an important partner of ours over the years. As the number one Greek yogurt brand in America using only natural ingredients, we share an affinity with Whole Foods and its shoppers. We know our fans love buying our products in their stores and we hope to continue our partnership moving forward.”
**For more information on GMOs and the Chobani story, the information used in this blog has been listed below.
<a data-cke-saved-href="" href="" \"="">Andrew Watson