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December 18, 2019 at 4:47 AMComments: 0 Faves: 0

Top 10 Ways To Use Email Advertising Effectively

By annilchauhan More Blogs by This Author

You have recently joined this new IT start-up. They have developed few software products catering to a niche clientele. You are responsible for the Inbound Marketing activity and you have well-defined goals and targets. Recently it has been decided to start the email advertising to have a better connection with the customers and also as a branding exercise. Of course, thegoal of attracting new prospectsis always there.

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You have a reasonable number of email ids collected in your database and you want to start this activity immediately. How would you go about it? Theemail campaigncan be done in the form of a regular newsletter/E-zine or the form of periodic emails. Either way, the content, and the presentation is important. To get the maximum out of youremail advertisingyou should have the Tell a Friend link or Forward this to your friend link. This is in addition to the usual share, bookmark and like links of social media iosemus.

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Let Us See The Top 10 Ways Of How You Can Use The Email Advertising Effectively

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Announce The Release Information

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Use the email campaign to announce the release details you can announce the release of the new product, a new version of an existing product, patches, enhancements and bug-fixes of the existing product. The announcement can have a brief write-up on the highlights of the release along with a link to the Release Notes and the product pages of the website. A direct link to download pages also should be there. Interested customers can visit the relevant pages. This is the basic thing that any newsletter is expected to do.

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Publish Customer Success Stories Or Case Studies

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Customers are always interested in knowing how someone benefited by using the product(s) they are also using. By publishing the customer success stories or the case studies you are validating the product/service as well as enlightening the other customers on how well it can be used. A summary of how the customer benefited from your product along with the link for the case studies download can be given from the email. Theemail newslettercan carry customer quotes or the testimonial from the customer.

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Publish Usage Tips

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However easy and user-friendly the product may be, we can always find a lot of hidden features that are not used by the customers effectively. By giving access to the usage tips, knowledge base, and other repositories, both the beginner user and power users also can benefit. You can also have a form in which the user can share/contribute his tips. This will enable more customer participation and interaction among themselves, thereby saving valuable time for you.

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Publish Roadmap

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Documenting what is going to come in the upcoming releases and updating the plans on any new products is a sure way to sustain the customer interest. In addition to publishing your internal plans, you should also have a form where you request the customers to post what they require or what they would like to see in the product. This will enable you to get some very good product enhancements not thought by theproduct development team.

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Announce New Wins And Tie-Ups

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Sharing the details on the recent wins of the company, especially on any marquee customer, is a good way to generate interest. Details on against which competition the order was won also will certify thesuperiority of the product. Having a good partner eco-system also enhances the brand image of the company. Any new partnership signed or tie-up done with an established vendor increases the credibility. The partnership can be on technical, certification orhardware compatibility. Say for example Microsoft partner. IBM partner or Cisco certified etc.

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Announce Press Releases, News Articles, And Blog Write-Ups

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As part of youronline marketing efforts, you would have written the PRs, news articles, blog write-ups, and blog postings. Pointers and links to all these resources are a good way of propagating the information. You can also encourage customers to post their learnings/comments in the blogs and thereby enriching the content. You can try to have some attractive offers and schemes which encourage the user to participate in the blogs.

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Announce Discounts And Offers

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Discerning customers are always on the lookout for the best deals, offers, and schemes. Announce regular discounts and offers on your products, add-on products, add-on services. You are sure to see the additional interest and some additional revenue too. Flat discount, buy one get another free, extended service duration, etc or some of the offers that can be given through the mail. You can give some additional offers for referrals. Also, you can have a tie-up with the partners in giving some offers on their products. For example, if your customer buys aparticular hardware productby referring your name they get a discount or an offer.

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Conduct Online Surveys

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Create a survey questionnaire and request the recipients of your email letter to participate in the same. The survey can be about the product features, customer support, product quality or a simple feedback survey. Some useful and surprising data can be got using a survey. Again you can ensure active participation using announcing a lucky winner after a time duration.

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Scheduled Webinars

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A general-purpose free webinar preferably on an Industry-specific topic, with the participation from both industry experts and your team, can be scheduled. You can request the interested customers to register and confirm. Say for example if your product is related to Business Analytics, a general topic such as LatestTrends on Business Analyticcan attract a sizable audience

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Publish E-Books

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E-books on several topics, preferably either on the technology or the industry challenges will be agood way of knowledge sharing variancetv. More specifically, if the book is directly influencing the bottom-line say, How to increase the sales or How to increase the market share etc, the interest will be more. Publishing them and making them available for free download is a good way of marketing.

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