Do you have a Halal strategy for your product?
By Thomas Ervin
How much do you predict your product sales will grow this year? If it's less than 17%, then maybe we should talk. Is it possible that you are looking for an untapped market for your product: the Middle East? Yes yes I know what you're probably watching television every night, but the Middle East is a great place and there are stable places that need your product. Can you enter this market?
Where hair products enter the Middle East
It is always easier to talk about this kind of thing if we can choose an example to analyze it closely. To our discussion on how to manage the products that you would like to sell in the Middle East, what happens to start looking at hair products?
The Middle East represents another market to the west. Product managers who want their products to succeed in the Middle East must realize this and adapt their products to meet the unique needs of these markets. Hair products give a good example of how to do this.
In the Middle East, many women wear a scarf to cover their hair when they leave. Product managers who are responsible for hair products have carefully observed what the effect of wearing these scarves is. What they have discovered is that there is a lack of ventilation under the scarves. This can lead to split ends, itching of the scalp and even to an unpleasant odor. Product managers came back and reformulated their Western shampoos to address these issues and adjusted their advertising to clearly communicate their benefits.
Challenges for product managers to enter the Middle East
It is possible for a product manager to make their products a success in the Middle East. But you should take time and do your homework so that both can understand your potential customers as well as the environment in which they live.
There is no doubt that consumers are there: there are many young people in the Middle East who have the money to save. The trick is to make them realize and then want your product. In order for your product to be acceptable to buyers in the Middle East, you may need to make sure it is part of the Halal market. This means that it is permitted by Islamic law: its products must not contain any pig by-product (these are often shown as derived from pork) or any alcohol.
It is estimated that this market is $ 2.1 trillion. To do it right, product managers must realize that their potential customers are often interested in buying local products. This means that you may need to make a great personalization of the product's development definition. Of course there will also be competition. Local businesses often copy any product they see their customers buying from other companies. Product managers should be aware of this and respond quickly.rn
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What does all this mean to you?
To be a successful product manager, the job description for your product manager says your product should always generate more and more revenue for your business. To do this, you need to increase your market share and this can be a challenge if you only operate in well-established markets. Maybe it's time to consider new markets like the Middle East for your product.
The Middle East is a very large area and there are many different types of clients there. Hair products have discovered unique ways of adapting their global brands to meet local needs. As a product manager, you must pay close attention to which market in the Middle East you intend to enter. There can be very cheap local competition that you will have to deal with.