Chicken nuggets are safer than petting a Pit Bull? McDonalds Pulls Offensive Ad
Hello fellow dog lovers and welcome to The Kibble. This week we explore a controversial issue - the latest Mcdonald's radio ad. It seems to play on a negative stereotype that pit bulls are not safe dogs.
Their radio advertisement was just like any other, trying to provoke a humorous response. However, they made a bad joke that had many animal lovers offended. It opened with the announcer posing the question “What’s safer?” He then went on to say that eating Mcdonald's chicken nuggets is safer than petting a pit bull. Besides that being unsafe other things were deemed a bad idea too, such as giving your friends your Facebook password, shaving your head, and naming your son Sue.
Needless to say, this radio ad had pit bull owners upset all over the country. In Kansas City, the advertisement only lasted a few days before it was taken down due to offended listeners.
Mcdonald's Radio Ad
Rachele Lizarraga, coordinator of Chako Pit Bull Rescue did not appreciate the ad one bit,
“I found it extremely offensive and reckless. Why would you try to promote the safety of food?”
She made a Facebook page titled “Pit Bulls Against Mcdonald’s” and her page got over 8,200 likes.
Another animal lover, Laura Goldman, senior social media writer for ilovedogs.com, was also upset about the ad,
“It made me really angry. It seemed like a stupid advertising campaign, insinuating eating their food is risky. I would rather pet a million stray pit bulls than eat one pink slimy Chicken McBite.”
Video Response to the Ad
Hey Mcdonald’s I’m Luvin Pit
Mcdonald's reacted fast by pulling the radio ad after only a few days and making a public apology.
“The ad was insensitive in its mention of pit bulls," said spokesperson, Ashlee Yingling, "We apologize. As soon as we learned of it, we tracked the source and had the local markets pull the ad immediately. It’s never our intent to offend anyone with how we communicate news about Mcdonald’s.”
However, Rachele and many of her supporters did not think an apology was enough. They believe Mcdonald's should make an effort to promote the pit bull's image in a positive light.
What do YOU think? Was portraying pit bulls in a negative light unfair?
Is an apology enough?
For other Mcdonald's controversies check out the FitChatter blog series about pink slime in their burgers.
Photo Credit: Daily Mail UK