Mistakes To Avoid While Creating A Great PPC Campaign
Pay per click is a valuable form of marketing where business pay to Google whenever their ads gets clicked on Google search, display, YouTube, other potential apps and websites. Totally based on auctioning model. PPC campaigns play an important role in driving the traffic on the websites and converting your visitors by the use of potential keywords, interests, behavioral targeting and placements on other websites. It's good for those who get a very little traffic from organic search.
POOR KEYWORD RESEARCH ANALYSIS:
This is the most common problem while setting up thePPC campaignthat people don't do the keyword research analysis very well and try to include those keywords which are not related to your product or service which definitely leads to a poor quality score and ad relevance too spending your unnecessary money. So doing right keyword research analysis is a must for a good campaign performance. Some best tools for keyword research are:
1) Google keyword planner
2) SEM rush
5) KW finder
Use of Broad Match Keywords:
While using too much broad match keywords brings irrelevant traffic on the website. For example if you are using the keyword named digital marketing the ad will appear like digital India and digital Australia there by bring a lot of irrelevant traffic on your website. Which will get the users bounce out from the page. Try to test different keywords match types such as exact match, broad match modifiers, and phrase match along with negative keywords section to stop the irrelevant keywords.
Not having Multiple Ad Copies In an Ad Group:
This is also a big mistake while setting up the search campaigns people only keep 1-2 ad copies in an ad group. This makes it insufficient for the campaign to perform in a better way. Try to test at least 3-4 ad copies in an ad group to test out which creative performs better. Try to keep the ad rotation option to optimize: rotate indefinitely to give chance to poor performing ad copies.
Best Pay Per Click Advertising Company is a big trend which is followed by the people on a regular basis if you have a correct strategy and plan for the PPC campaigns they'll definitely help in you in boosting your conversion rate and even achieve your desired ROI too. Though setting up an effective PPC requires a lot of time but if the campaign is optimized regularly with the correct techniques it will definitely maximize your traffic and can achieve your big sales results too at a lower CPC.
DigitalOye is one of the best PPC Management Company in Delhi that offers cheap PPC Services.